Philippines MONOKOILY Pioneer Tester Initiative Event

DATE: 2025-07-20 CITY : Philippines Manila

KOI MOBILIZE Embarks on a Mission to Redefine Web2.0 Social Flaws — Returning Data and Value to Users through MONOKOILY

As part of our early expansion in the Philippines, KOI MOBILIZE SDN. BHD. initiated the MONOKOILY Pioneer Tester Program, inviting early players to experience the world of MONOKOILY firsthand. This program aims to discover passionate community partners who will help shape the future of the game and its Web3 ecosystem.

To boost engagement, an airdrop campaign was launched ahead of our upcoming viral recruitment drive, rewarding participants who share MONOKOILY with friends and help spread awareness of the project. Through these efforts, we hope to build a strong, community-driven foundation that bridges fun gameplay with real digital ownership.

The Malaysia and Philippines teams spent a month working seamlessly together to organize this offline launch in the Philippines. Careful analysis had been done beforehand—among the country’s 113 million population, 74% participate in online gaming. With these strong fundamentals, the company took on this challenge to position itself strategically for growth.

Preparation began six months earlier, with the marketing department launching a Viral Marketing Campaign few months before the launch. Through creative mechanics and token incentives, the campaign quickly gained traction on social networks. Founder Co Siau’s established network in the Philippines also played a key role in ensuring smooth arrangements for venue, equipment, program design, and staffing. With support from KOI’s Local Ambassador Abigail Jewel Brion and Influencer Ambassador Annika Erin Evangelista, who is well connected in the Filipino influencer scene, the launch successfully gathered 200 influencers and 100 Viral Campaign winners at the prestigious VIKINGS Luxury Buffet Restaurant. Guests enjoyed an abundant buffet and captivating stage performances in an atmosphere filled with excitement.

To ensure success, KOI MOBILIZE confirmed SOPs across all departments, covering every operational detail from venue confirmation and attendance control to budgeting. Executing an overseas offline event is far more challenging than digital promotions, but the team knew that building trust through authentic offline engagement was crucial, especially in today’s blockchain space where scams often overshadow genuine projects. Real confidence must be established. During the Pioneer Tester phase, the company deliberately designed in-game rewards lower than sharing rewards—as a gesture of valuing authentic user contributions above viral hype.

The game MONOKOILY has been in preparation for over a year. Its mission is to help players easily understand inflation through gamified experiences while earning MONOKOI tokens, ultimately teaching the importance of holding digital assets. In the early stage, the game avoids overly complex details. Instead, players guide Miss KOI in strategically managing her life: balancing work, habits, lifestyle, travel, and supplies—just like real life. The design mirrors the journey of Bitcoin mining, which once required only a simple home computer before evolving into complex upgrades. The event marked the first time the company unveiled live gameplay, with Version 0.100 launching soon, planned upgrades up to Version 0.109, and then the arrival of MONOKOILY 2.0 World Edition, where players unite to defeat the global inflation monsters—Pumfy.

The launch was hosted at The Venue by VIKINGS, located by the Manila seaside. The hall was filled with joy and anticipation, the result of months of meticulous preparation. As the saying goes, “Ten years of practice for one moment on stage”—the KOI MOBILIZE team’s dedication was evident. Special thanks went to Ambassador Abigail and Influencer Ambassador Annika, whose professionalism and commitment were instrumental to the event’s success.

Marketing strategy played a critical role. A month prior, KOI launched a viral airdrop campaign, where anyone could fairly compete for the leaderboard through belief and sharing. This was not a publicity stunt; it was about establishing a fair, transparent system. Just like Bitcoin’s whitepaper 16 years ago, which few understood at first, KOI MOBILIZE chose to build trust through action. The live airdrop at the launch event was designed to reinforce confidence in both the market and the community.

Company Vision: 🌍 Vision In an era where AI and technology are rapidly reshaping the financial landscape, We aim to prepare people for the future—empowering them to confidently navigate a new digital age.

🎯 Mission To become the leading blockchain life-simulation platform— empowering everyone to understand and grow their wealth through immersive gameplay, making financial literacy and digital ownership simple, fun, and accessible for all.

The highlight of the launch came at the finale. When Founder Co Siau introduced MONOKOILY’s vision—helping users understand finance, combat inflation, and achieve financial autonomy—audiences were captivated. Inspired by a game world where global inflation monsters (Pumfy) are modeled after real-world inflation rates, everyone imagined joining forces to defeat them. Then, with a single click from the Chief Blockchain Officer in Malaysia, every campaign winner in attendance received a MONOKOI token airdrop on their device. The hall erupted in cheers, symbolizing the moment when tokenized finance with real utility became reality.

KOI MOBILIZE has built an S2B2C platform, with MONOKOILY as the entry point for continuous long-term user engagement. Backed by a business-driven model and departmental collaboration, the company has already mapped out real-world use cases for the game’s tokens—deploying future-ready financial infrastructure, far beyond the Philippines market alone.

The Philippines event highlighted KOI MOBILIZE’s global ambition and sparked new possibilities for a more connected and empowering Web3 social era. What began as a simple belief years ago—that blockchain could combat inflation—has now transformed into reality through persistence and innovation. With MONOKOILY as its starting point, KOI MOBILIZE is building a blockchain-powered open ecosystem to empower users, create personal value, and connect to limitless global opportunities.

The future belongs to users.